Marketing trends in all sectors, with focus on storytelling and viral marketing
Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.
As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.
Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.
When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.
The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.
To make Open Innovation work there needs to be a well-structured framework: the various kinds of outcomes, contributors and approaches may end up demanding a complex structure and operational system.
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps