Marketing trends in all sectors, with focus on storytelling and viral marketing
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps
As long as executives are not trained to lead innovation and nor deploy Open Innovation, it is necessary to be aware of the most common pitfalls carried out in these cases and plan the Open Innovation system development with this in mind.
Beyond the basic roadmap provided in the previous post about how to deploy Open Innovation in destinations, this article provides a more detailed planning method to provide further guidance in the Open Innovation development.
To develop Open Innovation within a destination management organization, it is convenient to follow a basic roadmap consisting of five steps, in order to create enough consistency to ensure the desired results.
Technological innovations are streamlining processes in nearly all industries, and tourism is not an exception to this trend. The main technologies affecting the tourism industry are explained in this article.