Marketing trends in all sectors, with focus on storytelling and viral marketing
Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.
Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.
Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.
Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.
As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.
Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.