Category: Marketing 3.0

Marketing trends in all sectors, with focus on storytelling and viral marketing

Implementation of the Open Innovation system in destinations (II)

Once the strategy has been designed, the greatest challenge of all is putting it into practice. This entails great leadership skills and choosing the right people to drive the culture change ingrained in the adoption of an Open Innovation system. This article focuses on all the key success factors of the open innovation implementation process.

Mobile marketing trends and tips

Mobile marketing is paramount in the digital marketing strategy of any business. Bearing in mind the latest trends is essential to revamp your strategy.

Open innovation strategies for different kinds of outcomes: Marketing designs

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of marketing designs.

Open innovation strategies for different kinds of outcomes: Story creation

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of stories.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (II)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (I)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.

Developing Mobile Apps for Destinations

Travel Apps are booming along the latest years, also for marketing destinations. But obviously just a few of them can consider themselves successful. This article explains the key to developing Apps that truly stand out and succeed in such a competitive and dynamic market.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (I)

Depending on the type of desired outcome, there are different kinds of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for business model innovation and strategy- related outcomes.

7 Point Checklist for Writing Engaging Travel Content

Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.

A selection of the best Destination Videos

Marketing destinations is about marketing experiences, and the best way to make people envision the experiences they can live is video content marketing