Trends shaping the present and future of the tourism industry and case studies
As explained in previous posts, tracking environmental impacts is one of the main activities required to ensure the sustainable development. This article presents a list of key indicators which should never be overlooked.
Tourism used to be regarded as a secondary sector to care about, but figures state it very clearly: is the number 1 export business worldwide, and moreover is the key business sector for most developing economies
Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business
A lot has been written about the new sharing economy business models, also labelled as collaborative tourism models. However, despite some innovative aspects of the models, it is interesting to reflect about all the building blocks of the models, so to see to what extent are these models really innovative
Internet marketing accounts for the bulk of the marketing efforts in the tourism industry. However, this efforts are truly successful only in some cases. This article showcases an example on how online marketing can be truly effective for a destination.
Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.
Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0