Category: Tourism trends

Trends shaping the present and future of the tourism industry and case studies

Key Takeaways from #SoMeT13US, the Social Media Tourism Symposium

Marketing is evolving faster than ever in all sectors, and tourism is not an exception. This article explains some key marketing trends affecting tourism

Environmental Indicators in Measuring Tourism Impacts

As explained in previous posts, tracking environmental impacts is one of the main activities required to ensure the sustainable development. This article presents a list of key indicators which should never be overlooked.

The Economic Impact of Tourism Development

Tourism used to be regarded as a secondary sector to care about, but figures state it very clearly: is the number 1 export business worldwide, and moreover is the key business sector for most developing economies

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business

Collaborative tourism: is it an original business model?

A lot has been written about the new sharing economy business models, also labelled as collaborative tourism models. However, despite some innovative aspects of the models, it is interesting to reflect about all the building blocks of the models, so to see to what extent are these models really innovative

Tomorrow’s DMOs Must Become Brand Managers

Marketing digitalization is leading to changing roles in managing all marketing activities. This article explains how some of these roles should change in destination marketing

Southern Success Story: Effective Online Tourism Marketing of US Gulf Coast States

Internet marketing accounts for the bulk of the marketing efforts in the tourism industry. However, this efforts are truly successful only in some cases. This article showcases an example on how online marketing can be truly effective for a destination.

Why Do We Need Public–Private Partnerships in Sustainable Tourism?

Tourism development can barely ever be carried out by the private sector itself: from the service facilities to the destination marketing, governments have a key role in its development. Shaping collaborative models between private and public sector is therefore essential for the destination’s success.

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

The Evolution of Destination Management

Tourism 3.0 sets a reference model for many aspects of the destination’s development, as an ideal to be attained rather in the mid or long term. This article explains the current progress in destination management, in the direction towards Tourism 3.0