Category: Tourism trends

Trends shaping the present and future of the tourism industry and case studies

Tourism trends 2020 (VI)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Tourism trends 2020 (V)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Tourism trends 2020 (IV)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Tourism trends 2020 (III)

There are many trends shaping the travel industry that should be taken into account by travel marketers to properly reorient their product development.

Tourism trends 2020 (II)

The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Top tourism trends for 2020 (I)

As it happens in all industries, tourism is changing faster than ever due to social, economic and technological changes. Integrating them within your business strategy turns them into new opportunities to leap forward. This series of articles presents the key trends that will shape the travel industry along this coming year 2020, and probably beyond.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

From customer acquisition to customer recommendation marketing

Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.

Using Facebook’s Updated News Feed for Your Tourism Marketing

Facebook is with no doubt one of the most expanded social media platforms worldwide, and therefore offers priceless opportunities for marketing purposes.