Category: Tourism trends

Trends shaping the present and future of the tourism industry and case studies

Open innovation strategies for different kinds of outcomes: Business Model Innovation (II)

Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.

7 Point Checklist for Writing Engaging Travel Content

Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.

A selection of the best Destination Videos

Marketing destinations is about marketing experiences, and the best way to make people envision the experiences they can live is video content marketing

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.

Conceptualization and structure of the Open Innovation system for destinations (II)

The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.

LinkedIn: A MUST for Your Travel Business

Despite being created for profession networking purposes, linkedin offers many advantages that make it an interesting platform to market a destination or related businesses. This article explains these advantages and how to get the best from linkedin as a platform for marketing destinations and travel businesses.

How to implement Tourism 3.0 in medium and small businesses in 10 steps

At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps

Tourism trends 2020 (VIII)

Work and leisure are becoming “close partners” for many travelers: while some combine business trips with short holidays others, namely digital nomads, work at the same time as they travel.