Trends shaping the present and future of the tourism industry and case studies
Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.
Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.
Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.
When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.
The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps