Trends shaping the present and future of the tourism industry and case studies
The will for living experiences nowadays is going far beyond than ever before. Travelers not only want to discover new places, relax or have fun, but also want to learn new skills and develop themselves personally and even professionally in some cases. This article synthesizes what transformative experiences are about.
Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change
Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.
Despite the effectiveness of the conventional marketing tools such as the booking websites and collaborative platforms, marketing innovation is attainable to all business -no matter their size- and it pays off! It is all about imagination.
Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.
Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.