Category: Intelligence methods

Market and business intelligence methods and ideas

Environmental Indicators in Measuring Tourism Impacts

As explained in previous posts, tracking environmental impacts is one of the main activities required to ensure the sustainable development. This article presents a list of key indicators which should never be overlooked.

Smart destinations

The SMART city trend is being introduced in the destination development strategies. This article explains the main features of Smart destinations, with some examples.

Cross-destination competitiveness assessment method

The destination competitiveness assessment encompasses a large number of items to be analyzed: sustainability policies, infrastructures, services, atmosphere, management, etc.

Attractiveness assessment for the tourism industry

When assessing which businesses are more appropriate to develop in the destination there are many variables to analyze, starting by the 5 competitive forces

Destination Intelligence 3.0: attracting talent to the open innovation platform

A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.

Destination Intelligence 3.0: fostering contribution and collaboration in the open innovation

Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.

Destination Intelligence 3.0: operation of the open innovation system

The most successful open innovation practices suggest that it has to be managed based upon formulating specific challenges to focus the innovation efforts most efficiently

Destination Intelligence 3.0: structure of the open innovation system

Open innovation may bring in solutions in many types of areas: technological solutions, business model innovation, product development, marketing contents, etc.

Destination Intelligence 3.0: Leveraging collective intelligence through open innovation

Open innovation is what sets Destination Intelligence 3.0 apart from other comparable proposals. It aims to leverage the collective intelligence of all stakeholders and make them notice how mission driven destinations arise solidarity in terms of free contributions from skilled participants whom in turn may eventually become destination’s brand ambassadors, thus creating a cost advantage over conventional destinations

Destination Intelligence 3.0: Implementation of the monitoring system

The implementation of the monitoring system is to be carried out by the Tourism Observatories. These are research centers created through a partnership between industry associations, local government and universities.