Category: Business trends

Trends from other businesses influencing or applicable to the tourism industry

Smart destinations

The SMART city trend is being introduced in the destination development strategies. This article explains the main features of Smart destinations, with some examples.

Human digital tourism

Business digitalization changes the rules not only for the management or marketing practices, but also for leadership. New generation leaders need digital skills to succeed from now on.

Digital transformation in Tourism

As in most industries, digital technology is also transforming the tourism business. However, the unique nature of this industry makes the digital transformation to be unique as well

Tourism business trends for 2017: Social responsibility is profitable

Beyond ethical concerns, responsible practices are a significant contributor to long-term business profitability. This article provides a theoretical explanation with some examples from the tourism industry.

Tourism 3.0 – Innovation and digital competences

Beyond the mega-trends that set Tourism 3.0 apart from conventional models, it is evident that not only the future but also the present state of the tourism industry is to be developed upon the new technologies along the whole industry value chain

B2B sharing: the next logical step for Sharing Economy?

Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?

The Collective Impact Framework

Developing a mission driven business partnership is a complex challenge. The Collective Impact Framework sets the path to align all partners goals and strategies in order to maximize their aggregated impact

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Co-Innovation will be a new growth path for companies, Singapore considered

Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing

Business ecosystems come of age

As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.