Trends from other businesses influencing or applicable to the tourism industry
Beyond the mega-trends that set Tourism 3.0 apart from conventional models, it is evident that not only the future but also the present state of the tourism industry is to be developed upon the new technologies along the whole industry value chain
Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?
As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.
Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing
As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.