Trends from other businesses influencing or applicable to the tourism industry
Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.
Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.
Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.
Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.
Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.
Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.
Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.