Category: Intelligence

Tourism trends and other business’ trends influencing or applicable to the tourism industry

A selection of the best Destination Videos

Marketing destinations is about marketing experiences, and the best way to make people envision the experiences they can live is video content marketing

Designing and developing a network of innovators (III)

Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.

Conceptualization and structure of the Open Innovation system for destinations (II)

The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.

LinkedIn: A MUST for Your Travel Business

Despite being created for profession networking purposes, linkedin offers many advantages that make it an interesting platform to market a destination or related businesses. This article explains these advantages and how to get the best from linkedin as a platform for marketing destinations and travel businesses.

How to implement Tourism 3.0 in medium and small businesses in 10 steps

At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps