Category: Innovation

Business model innovation, open innovation and co-creation practices and case studies

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Brilliant experiential marketing for Art Museums

Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.

Inspiration for Mixed Reality projects

As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

Building a culture of innovation: key strategies

Implementing culture change to foster innovation friendly mindsets and behaviors should be carried out following a series of specific strategies.

Building a culture of innovation: key attitudes

As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.

Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine

When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment

The Impact of Social Media on Creativity

Tourism 3.0 aspires to leverage all stakeholders creativity through open innovation systems in order to boost the value of the destination experiences and the power of its marketing system. This article explains how social media can help in inspiring creativity in “non creative individuals”

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.