Practices and visions on how to develop and make open innovation work
The most successful open innovation practices suggest that it has to be managed based upon formulating specific challenges to focus the innovation efforts most efficiently
Open innovation may bring in solutions in many types of areas: technological solutions, business model innovation, product development, marketing contents, etc.
Open innovation is what sets Destination Intelligence 3.0 apart from other comparable proposals. It aims to leverage the collective intelligence of all stakeholders and make them notice how mission driven destinations arise solidarity in terms of free contributions from skilled participants whom in turn may eventually become destination’s brand ambassadors, thus creating a cost advantage over conventional destinations
Open Innovation system development Being one of the key assets to invigorate creativity and sustain the destination model competitive advantage, it is necessary to design a set of strategies to engage stakeholders in contributing up […]
An interesting way to foster stakeholder contribution and interactivity could be the Mobile Apps 3.0. These would be not only to provide information about the destination, but also to empower tourists and other stakeholders to connect with each other and contribute in the content marketing system
One of the activities to foster contribution to the content marketing system may be the content marketing contests, as a special event to generate publicity about the chance to contribute to the destination’s mission accomplishment, among other possible motivations such as social reputation
In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment