Category: Open innovation

Practices and visions on how to develop and make open innovation work

Enhancing competitiveness through open innovation

The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system

Product development through co-creation

Product co-creation is one of the main distinctive points of Tourism 3.0, but this may be carried out through many different ways

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Story innovation concepts: story platform

A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story

Destination story based experience prototypes

Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…

Story innovation framework and guidelines

When drafting new types of story driven experiences in a destination, there are many variables to take into account, given the potential complexity we can envision

The Marketing Plan 3.0: Developing a network of professional contributors

As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors

The Marketing Plan 3.0: Open innovation outputs from professional contributors

Professional contributors are to bring in their knowledge and skills to tackle many challenges beyond the content creation: marketing strategies and tactics, technological innovations, etc.

Destination Intelligence 3.0: attracting talent to the open innovation platform

A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.

Destination Intelligence 3.0: fostering contribution and collaboration in the open innovation

Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.