Practices and visions on how to develop and make open innovation work
The Open innovation system is to be one of the main sources of ideas for product improvement and new product development. There are, however, many ways to canalize the creativity from the open innovation system
Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences
A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story
Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…
As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors
Professional contributors are to bring in their knowledge and skills to tackle many challenges beyond the content creation: marketing strategies and tactics, technological innovations, etc.
A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.
Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.