Co-creation practices and case studies
Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.
This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0
As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.
Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine
When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment
Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.
Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success