Category: Business model innovation

Methods and case studies of Business model innovation

Basque SMEs collaborate to get larger and more global customers

Collaboration is at the core of destinations 3.0. In this blogpost we can learn about many types of business cooperation, to inspire new destination models.

Business ecosystems come of age

As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.

Case study: Trip4real. Tourism experience collaborative business model

The collaborative economy has been flourishing in the tourism industry through many well known platforms such as Airbnb or Uber, but Trip4real reaches the core of the industry by developing a platform where locals market their experiences to the travellers, just as explained in the destination models 3.0

Small local brands: You either collaborate or you’ll be intermediated

As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

How to develop new products

Developing a new product entails following a specific process, though in the case of the life-changing experiences the method becomes a bit more complex

Story innovation concepts: added value & crowd game driven experiences

Beyond the story driven experience in the destination, the story potential for business and influence may be leveraged in many ways, providing added value experiences

Story innovation concepts: story platform

A story platform is not only the scenario where the story takes place, but also the backbone of the story, the key elements from which every contributor may create his or her own story

Destination story based experience prototypes

Envisioning story driven experiences it is necessary that the experience creates compelling stories and that the story receivers have the chance to live their own similar story. The limits are just our imagination…

Story innovation framework and guidelines

When drafting new types of story driven experiences in a destination, there are many variables to take into account, given the potential complexity we can envision