Methods and case studies of Business model innovation
At first sight, you might find the Tourism 3.0 model complex as it combines many concepts that are not yet usually integrated within the tourism business models. However, it can be far simpler than you imagine; it can be implemented just working out the following 10 steps
As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.
Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine
When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment
Museums are the kind of tourism attractions that are not only to entertain but also to educate: they provide edutainment experiences. Many new technological breakthroughs help in enhancing these experiences
The raise of collaborative platforms is going beyond accommodation or transport sharing, to boost tourism experiences with locals such as sightseeing, dinning in private homes, etc.
Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.
Despite the innovative appeal of the so called collaborative platforms, there are many disadvantages in terms of risks for the consumer that are not usually taken into account, among many other issues upon which this article proposes a reflection