Category: Business model innovation

Methods and case studies of Business model innovation

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Building a culture of innovation: key strategies

Implementing culture change to foster innovation friendly mindsets and behaviors should be carried out following a series of specific strategies.

Building a culture of innovation: key attitudes

As it happens with the collaborative culture, building a culture of innovation requires specific attitudes on the leaders’ side to trigger innovation friendly behaviors on the rest of the organization.

Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine

When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment

Connected Museums and connected learning

Museums are the kind of tourism attractions that are not only to entertain but also to educate: they provide edutainment experiences. Many new technological breakthroughs help in enhancing these experiences

Dinner at my home? It’s 30 Euros

After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism

Guides that are not guides

The raise of collaborative platforms is going beyond accommodation or transport sharing, to boost tourism experiences with locals such as sightseeing, dinning in private homes, etc.

The innovation challenge in destinations

Destinations rivalry in the globalized travel market is stronger than ever, for it is necessary to develop ongoing innovation practices in many aspects of the business.

Collaborative tourism: is it an original business model?

Despite the innovative appeal of the so called collaborative platforms, there are many disadvantages in terms of risks for the consumer that are not usually taken into account, among many other issues upon which this article proposes a reflection

B2B sharing: the next logical step for Sharing Economy?

Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?