Change towards a more innovative and collaborative culture
Transforming a conventional destination into the Tourism 3.0 approach is no easy challenge. One of the key factors for success will be building a culture of collaboration and innovation. This is the first of a series of articles explaining briefly all the key issues of the culture change process.
Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.
As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.
So long as the destination brand promise is delivered through each of its service business and local population, a successful brand delivery requires not only convincing all local stakeholders to buy in but also to make them collaborate
Collaborative innovation is always a challenge. However, when innovation teams are spread out geographically, virtual collaboration becomes the only solution. This entails a new collaborative approach.
Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success