Category: Culture change

Change towards a more innovative and collaborative culture

Why is it convenient to develop a new culture?

Transforming a conventional destination into the Tourism 3.0 approach is no easy challenge. One of the key factors for success will be building a culture of collaboration and innovation. This is the first of a series of articles explaining briefly all the key issues of the culture change process.

Why Do We Need Public–Private Partnerships in Sustainable Tourism?

Tourism development can barely ever be carried out by the private sector itself: from the service facilities to the destination marketing, governments have a key role in its development. Shaping collaborative models between private and public sector is therefore essential for the destination’s success.

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

For Smart Cities, to collaborate is the smartest thing to do

As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.

It Takes a Culture of Collaboration to Deliver a Place Brand

So long as the destination brand promise is delivered through each of its service business and local population, a successful brand delivery requires not only convincing all local stakeholders to buy in but also to make them collaborate

Making collaboration efficient when face to face is not possible

Collaborative innovation is always a challenge. However, when innovation teams are spread out geographically, virtual collaboration becomes the only solution. This entails a new collaborative approach.

Voluntourism, beyond responsible tourism

Beyond the practices related to responsible tourism, a new wave of tourism is appearing, in which the visitor has an active role in addressing the destination’s social or environmental challenges

Shared decisions feel better

Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success

Dinner at my home? It’s 30 Euros

After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism

Human digital tourism

Business digitalization changes the rules not only for the management or marketing practices, but also for leadership. New generation leaders need digital skills to succeed from now on.