Category: Innovative culture

Fostering culture of innovation: practices, benefits and case studies

The Marketing Plan 3.0: changing values and behaviors

The implementation of a Marketing system 3.0 entails not only developing new strategies and tactics, but also involving a large community of stakeholders, for it is likely to be necessary to change some of their behaviors and attitudes to foster cooperation and adoption of the social media tools

Destination Intelligence 3.0: attracting talent to the open innovation platform

A key factor to make open innovation a successful tool is to attract and retain talent, for a thorough system of incentives and recognition has to be designed.

Destination Intelligence 3.0: fostering contribution and collaboration in the open innovation

Fairly rewarding contributions has always been an issue in open innovation, but also an interesting challenge to tackle. In mission driven destinations, many contributions are to be driven by the aim of working for the common good and social recognition.

Destination Intelligence 3.0: Leveraging collective intelligence through open innovation

Open innovation is what sets Destination Intelligence 3.0 apart from other comparable proposals. It aims to leverage the collective intelligence of all stakeholders and make them notice how mission driven destinations arise solidarity in terms of free contributions from skilled participants whom in turn may eventually become destination’s brand ambassadors, thus creating a cost advantage over conventional destinations

Destination Marketing 3.0: Implementation

The implementation of the new storytelling based marketing is to be carried out progressively, shifting from a pull marketing to a push marketing as long as the storytelling marketing proves to be powerful enough to withdraw budget from conventional marketing activities

Destination Models 3.0: Development strategies (II)

Open Innovation system development Being one of the key assets to invigorate creativity and sustain the destination model competitive advantage, it is necessary to design a set of strategies to engage stakeholders in contributing up […]

Destination Marketing 3.0: Co-creation workshops

An interesting activity both to promote contribution and to educate people on creating in collaboration are the Co-creation workshops

Destination Models 3.0: organizational structure

The platform’s organizational structure should rather have a horizontal profile to empower leadership development within the team, but also as a starting point to create a culture throughout the stakeholder ecosystem based upon empowerment, trust, collaboration and innovation.

Destination Marketing 3.0: designing life-changing experiences

Designing life-changing experiences is not an easy challenge. It entails following a thorough process hereby explained

Destination Marketing 3.0: Product development through co-creation

In Destination marketing 3.0, product development is carried out through co-creation processes, where co-creators participate motivated by the aim of contribution to the mission accomplisment