Category: Innovative culture

The kind of leadership that is music for our ears

Leadership style is somehow related to the dimension of the team to be led, and also correlated to flexibility and freedom of the team members to develop their creativity. This article illustrates how talented individuals prefer smaller teams with a particular leadership style.

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Presidential Innovation Fellows: Co-innovating with (We) the People

Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.

Co-Innovation will be a new growth path for companies, Singapore considered

Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing

A fresh outlook to public-private sectors relationship where a Co- mindset is key

The financial crisis has accelerated a mindset shift in both public and private sector leaders, in accordance with the aforementioned trend of integrating a mission to tackle social issues within the corporate strategies

Business ecosystems come of age

As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.

Co-ideation with employees, a first step for a much needed mindset and culture change

Parallel to outsourced open innovation there is innovation open to all members of the organization, also called co-innovation or co-ideation with employees, to leverage their knowledge about the business and the organisation’s weaknesses and strengths

Storytelling as a driver of organizational change

Beyond attracting tourists, storytelling is also a powerful strategy to drive a culture change throughout the destination’s DMO and its stakeholders

The Marketing Plan 3.0: Developing a network of professional contributors

As with all other profiles, attracting and engaging professional contributors requires a set of unique strategies, different from the ones for non professional contributors

The Marketing Plan 3.0: Overcoming barriers in the social media adoption

The adoption of the social media tools is likely to be one of the key challenges of the culture change process: tackling with fears and misconceptions requires a thoughtful strategy and implementation