Category: Collaborative culture

Fostering culture of collaboration: practices, benefits and case studies

How to Involve Locals in Destination Management & Marketing

Involving locals in the tourism development is one of the key hallmarks of Tourism 3.0. This article explains an interesting case study showcasing how this collaboration can be achieved.

For Smart Cities, to collaborate is the smartest thing to do

As long as we learn about Smart city development we also manage to shape Smart destination development, so long as they can share most of their principles. One of them is collaboration.

It Takes a Culture of Collaboration to Deliver a Place Brand

So long as the destination brand promise is delivered through each of its service business and local population, a successful brand delivery requires not only convincing all local stakeholders to buy in but also to make them collaborate

Making collaboration efficient when face to face is not possible

Collaborative innovation is always a challenge. However, when innovation teams are spread out geographically, virtual collaboration becomes the only solution. This entails a new collaborative approach.

Voluntourism, beyond responsible tourism

Beyond the practices related to responsible tourism, a new wave of tourism is appearing, in which the visitor has an active role in addressing the destination’s social or environmental challenges

Shared decisions feel better

Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success

Dinner at my home? It’s 30 Euros

After transport sharing, home accommodation, home dinning is the latest trend in the collaborative tourism

Collaborative tourism: is it an original business model?

Despite the innovative appeal of the so called collaborative platforms, there are many disadvantages in terms of risks for the consumer that are not usually taken into account, among many other issues upon which this article proposes a reflection

Making collaboration efficient when face to face is not possible

The practice of co-creation -either for content or product- is essential for the development of destinations 3.0, but face to face co-creation is not likely to be feasible for most of the potential contributors. What about virtual co-creation?

B2B sharing: the next logical step for Sharing Economy?

Consumer to consumer sharing models have disrupted the tourism industry in almost all of its business sectors. Are business to business sharing models the new revolution?