Category: Collaborative culture

Fostering culture of collaboration: practices, benefits and case studies

Destinations with a soul (II)

Following with the first part of the article released last November, this second part explains some of its limitations and some insights on how to put it into practice, providing also reference literature.

Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change

Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.

Destinations with a soul (I)

Ingraining values and a mission related to sustainability in the vision of an organization or a destination is much more than an idealistic purpose. It is a truly visionary venture, so long as the spirit or soul of the organization not only transforms its environment, but also creates conditions for business sustainability and delivers extra value to its clients and stakeholders that pays off in the mid and long term.

Decorated Street Festival in Gracia, a living example of Tourism 3.0

This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

The ‘Trashtag Challenge’, the new viral challenge that is cleaning beaches all over the world

The Trashtag challenge is a fantastic case study to show how the social media can connect with the worldwide audience and move them to take action in relation to environmental challenges.

How collaborative leaders manage to build a collaborative culture

Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.

Building a culture of collaboration: key success factors

One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors

Why is it convenient to develop a new culture?

Transforming a conventional destination into the Tourism 3.0 approach is no easy challenge. One of the key factors for success will be building a culture of collaboration and innovation. This is the first of a series of articles explaining briefly all the key issues of the culture change process.

Why Do We Need Public–Private Partnerships in Sustainable Tourism?

Tourism development can barely ever be carried out by the private sector itself: from the service facilities to the destination marketing, governments have a key role in its development. Shaping collaborative models between private and public sector is therefore essential for the destination’s success.