Fostering culture of collaboration: practices, benefits and case studies
Great opportunity to boost Tourism 3.0: Video game industry is trying to leverage its potential for fighting against climate change
Concern about climate change and the need to protect the environment is reaching its highest levels ever. Video game industry players are also embracing this concern into their business model and their products, trying also to raise awareness among their clients, and to move them to take action in addressing environmental challenges.
This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0
Building a collaborative culture, as in any culture change process, requires appropriate leadership. Collaborative leaders are therefore the first and most important change driver.
One of the hallmarks of destinations 3.0 is the power of the collaborative culture. However, building such kind of culture is sometimes a daunting challenge, which needs to take into account several success factors
Transforming a conventional destination into the Tourism 3.0 approach is no easy challenge. One of the key factors for success will be building a culture of collaboration and innovation. This is the first of a series of articles explaining briefly all the key issues of the culture change process.