Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings
We have talked a lot about the creation of stories to deliver throughout the potential stakeholder system, but to do so we need to know the key success factors of online marketing campaigns. This article provides us with the essential clues to do so.
Developing an effective strategy for complex and competitive environment requires not only vision and business know-how, but also the capacity to fully understand how your competitors are likely to react to your strategy. This article explains how to gain this understanding.
Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals
Marketing digitalization has made strategy more complex than ever, but the key difference is that destination brands are controlled by the market and no longer just by the brand managers and therefore must concentrate their efforts in delivering the promised experience
Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.