All posts by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Envisioning Mixed Reality in tourism destinations

Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings

Characteristics of a Successful Online Marketing Campaign

We have talked a lot about the creation of stories to deliver throughout the potential stakeholder system, but to do so we need to know the key success factors of online marketing campaigns. This article provides us with the essential clues to do so.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.

Competitive strategy development

Developing an effective strategy for complex and competitive environment requires not only vision and business know-how, but also the capacity to fully understand how your competitors are likely to react to your strategy. This article explains how to gain this understanding.

Envisioning Augmented Reality Games in destinations

Augmented reality has a great power to provide life-changing experiences in the field of edutainment and collaborative problem solving, beyond attracting and engaging visitors in a destination. This article provides many insights to understand why and how.

Sustainable Tourism Development: Helping Revive Post-Conflict Destinations

Recovering the economy of a country having suffered a conflict has many challenges, but in the case of tourism there are some specific challenges and opportunities

How Pokemon Go can inspire tourism experiences: envisioning augmented reality in destinations (I)

Augmented Reality has been progressively integrated in the visitor’s experience, namely in tourist guide apps. However this technology could be leveraged for more ambitious marketing goals

Visitor Experiences are Still Job #1. Only More so!

Marketing digitalization has made strategy more complex than ever, but the key difference is that destination brands are controlled by the market and no longer just by the brand managers and therefore must concentrate their efforts in delivering the promised experience

The ‘Trashtag Challenge’, the new viral challenge that is cleaning beaches all over the world

The Trashtag challenge is a fantastic case study to show how the social media can connect with the worldwide audience and move them to take action in relation to environmental challenges.

7 Components of a Great Integrated Marketing Program

Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.