All posts by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Decorated Street Festival in Gracia, a living example of Tourism 3.0

This old festival in a popular district of Barcelona is turning out to be a good benchmark for other destinations on how to develop Tourism 3.0

Destination Branding is a Marathon Not a Sprint

The difference between marketing and branding It is often misunderstood , as well as the reasonable time frame when to expect the results. This article provides many insights to help us understand these differences.

Attracting creative residents as a key success factor for destinations

Destinations focusing its development on the principles of the Tourism 3.0 approach need to be attractive not only for potential visitors but also for potential residents, especially those from the creative class. This article presents some research findings on this issue.

Reaching Millennials- Tips from Music Festival Marketing

Millennials are one of the latest challenging target segments, requiring innovative products and marketing. This article provides some tips on how to develop effective marketing to attract them.

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Pinterest’s Promoted Pins Add Value for Tourism Marketing

Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations

Brilliant experiential marketing for Art Museums

Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.

Tourism Marketing with Instagram

As marketing has been evolving from offline to online, and within online to social media, also within social media there are some emerging platforms taking the lead in social media marketing, and even more when it comes to tourism marketing: Instagram is nowadays one of the social media platforms that cannot be overlooked in any destination marketing plan.

A benchmark life-changing experience: The Santiago Way

When it comes to find examples of life-changing experiences and storytelling in tourism destinations, there’s no other benchmark like the Santiago Way. This ancient pilgrimage route has been inspiring experiences and stories for centuries!

Inspiration for Mixed Reality projects

As explained in the previous article, Mixed reality is one of the ultimate technologies that can help the tourism industry in developing cutting edge experiences to reproduce how life used to be during a visit to an old heritage site. This article explains further details that help us understand about the potential uses of this technology.