All posts by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

5-Step SEO Checklist for Tourism Marketing

SEO marketing is nowadays essential for most businesses, if not all of them. This article explains some specific tips to craft a successful SEO strategy for tourism businesses and destinations.

Identifying and attracting key talent for open innovation (II)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Identifying and attracting key talent for open innovation (I)

The success of the open innovation system is based essentially on the talent of its contributors, and so there has to be a strategy to identify and attract the most appropriate professionals.

Tourism marketing with Instagram

Instagram has already become an essential element for marketing many kinds of products and services, and tourism is not an exception.

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today´s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (II)

This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.

8 Ways to Improve Your Travel Website Right Now

Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.