All posts by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Open innovation strategies for different kinds of outcomes: Marketing designs

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of marketing designs.

Open innovation strategies for different kinds of outcomes: Story creation

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the creation of stories.

Sustainability in Progress: Adapting a Developed Destination

Enhancing sustainable devolopment is a must for all tourism destinations, no matter how developed they are. This article shows how this enhancement has been carried out in Singapore’s Sentosa Island.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (II)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article follows the explanation about the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Co-creation of experiences (I)

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for the co-creation of experiences.

Open innovation strategies for different kinds of outcomes: Technological innovations

Depending on the kind of desired outcome, there is one or another kind of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for technological innovations

Developing Mobile Apps for Destinations

Travel Apps are booming along the latest years, also for marketing destinations. But obviously just a few of them can consider themselves successful. This article explains the key to developing Apps that truly stand out and succeed in such a competitive and dynamic market.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (II)

Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (I)

Depending on the type of desired outcome, there are different kinds of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for business model innovation and strategy- related outcomes.

7 Point Checklist for Writing Engaging Travel Content

Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.