All posts by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (II)

Depending on the type of desired outcome, there are different types of contributors, and so the Open Innovation approach is also different. This article follows the previous explanation about the strategies that usually should apply for business model innovation and strategy- related outcomes.

Open innovation strategies for different kinds of outcomes: Business Model Innovation (I)

Depending on the type of desired outcome, there are different kinds of contributors, and so the Open Innovation approach is also different. This article explains the strategies that most usually should apply for business model innovation and strategy- related outcomes.

7 Point Checklist for Writing Engaging Travel Content

Beyond the storytelling tips that have been provided in many articles and White Papers, there are many issues that should be taken into account when marketing destinations, and most importantly in marketing campaigns that attempt to catch the audience attention with a few words or sentences. This article provides many tips to make your marketing content really compelling and attractive to the target audience.

Reward and reputation system to foster contribution in Open Innovation (II)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

Reward and reputation system to foster contribution in Open Innovation (I)

Beyond the will for contribution to the greater good, which applies to non-profit innovation challenges, the main way to attract talent and engage contribution is the reward and reputation system, which has to be carefully designed to accurately assess and fairly compensate innovators for the value they bring in.

A selection of the best Destination Videos

Marketing destinations is about marketing experiences, and the best way to make people envision the experiences they can live is video content marketing

Designing and developing a network of innovators (III)

Beyond attracting all kinds of contributors, there have to be some strategic guidelines to foster engagement and stimulate contribution on an ongoing basis. This article provides some guidelines for this purpose.

Designing and developing a network of innovators (II)

Following with the first article of this series, this second article focuses on the strategy phases targeting the other three groups of stakeholders: employees outside the marketing team, the destination business partners, the local community members and the value-driven communities.

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

5-Step SEO Checklist for Tourism Marketing

SEO marketing is nowadays essential for most businesses, if not all of them. This article explains some specific tips to craft a successful SEO strategy for tourism businesses and destinations.