Projects’ track record

Throughout my professional experience as a Strategy Consultant in the tourism industry, I have carried out or participated in the following projects:

Market intelligence survey on the characteristics of demand of Sport Stage Tourism in the outbound markets of the Nordic countries. The report explained the characteristics of demand and trends of every segment within this market and presented all key information for product development and marketing.

Survey on the impact and characterisation of the tourism flows in Ebre Delta Natural Park (Tarragona area, Spain). The survey consisted of analysing the types of visitors, their activities, motivations, means of transport used, itineraries, and their impact on the protected areas of the park.

Competitiveness & Marketing Plan for St. Julià de Lòria (Andorra). The plan consisted of a comprehensive strategy plan focusing on two new projects, product development, programmes to improve competitiveness, as well as a strategic and operational marketing plan.

Tourism development plan for Hangzhou (Zhejiang Province, China). The plan encompassed a comprehensive strategy plan, a strategic & operational marketing plan, 18 investment projects with their feasibility studies, cross-destination competitiveness programmes, and site competitiveness action plans.

Study of tourism products for the Portugal Institute of Tourism (Portugal). The study identified the strategic product sectors to develop for Portugal and design their business model prototypes in order to publish a series of guides for the business owners to orient their business development.

Feasibility plan for a youth hostel in Vallcebre (Barcelona area, Spain). The study assessed the need for investment and oriented business owners on the conditions that would make the facility feasible in several likely scenarios, namely considering prices and occupancy rates.

Study on the business model for a new hospitality school in Mataró (Barcelona area, Spain). The study presented the most profitable and appropriate to demand business model, explaining the needed services portfolio according to demand researched, as well as the key management activities.

Master Plan of a theme park dedicated to prehistoric periods (Zhejiang Province, China). The plan consisted of a layout explaining all the resources, services and experiences to be created in the theme park area recreating prehistoric times.

Master Tourism Plan of Hefei lake area (Anhui Province, China). The plan consisted of a layout explaining the resources, services and experiences to be created in and around the Hefei lake area, defining clusters and designing imaginative business models such as the Art Fishing Villages.

Strategic Plan for the development of a theme park cluster in Wuhu (Anhui Province, China). The plan consisted of a layout explaining different options on how to integrate many theme parks within a cluster, optimizing the infrastructure design to address mobility and environmental issues.

Lecturing in Zhejiang Gongshang University (Zhejiang Province, China) on ecotourism, Market Intelligence gathering methods, business strategy planning methods and cluster development strategies for destinations.

Marketing Plan for Quart Primera Apartments (Barcelona, Spain). The plan explains how to make the marketing system shift from customer acquisition to customer retention and recommendation, designing strategies to improve the client experience, increase direct bookings and extra services sales.

Apart from the projects carried out in Tourism, I have also worked in several strategy consulting projects in other sectors such as retail, industrial development, public services, non-profit, entrepreneur mentoring, etc., namely carrying out strategy planning, feasibility studies, marketing and communication planning.