Month: February 2021

Designing and developing a network of innovators (I)

Following with the talent attraction strategy, this coming series of three articles explains how to build a network of innovators, setting a roadmap based on three phases for different types of contributors. This article focuses on describing the different kinds of targeted contributors, and defining how to build a network with the first kind of target contributors: the leaders and the influencers.

5-Step SEO Checklist for Tourism Marketing

SEO marketing is nowadays essential for most businesses, if not all of them. This article explains some specific tips to craft a successful SEO strategy for tourism businesses and destinations.