Month: December 2020

Collaborative marketing, a key concept to develop Marketing 3.0 for SMEs

Today┬┤s consumers do not want to be mere product buyers, but rather want to collaborate with their favorite brands and participate in the development of new products that better adapt to their needs and motivations.

Operation of the Open Innovation system for destinations (II)

This second article tackles the probably most complex challenge of Open Innovation: managing collaborative innovation and, envisioning many formulas on how to orchestrate collaboration between contributors.

Operation of the Open Innovation system for destinations (I)

As introduced in previous blogposts, Challenge Driven Innovation (CDI) follows a relatively complex operation system. This series of two articles explain in further detail the operation of a CDI system.