Month: November 2020

8 Ways to Improve Your Travel Website Right Now

Despite the importance of social media and other marketing means, the website keeps on being the main face of the destination in the eyes of most prospect travelers, and so is among the first issues that destination marketers should care about. This article provides key tips to optimize your website to get leads and convert them into clients.

‘Forest Bathing’ Is Great for Your Health. Here’s How to Do It

When talking about life changing experiences as one of the core elements of Tourism 3.0, one of the most remarkable examples to showcase this concept is “forest bathing”.

Conceptualization and structure of the Open Innovation system for destinations (II)

The Open Innovation platform needs to consider the needs and motivations of the target contributors, allowing them to build their reputation, share ideas, work collaboratively and network with fellow innovators.