Month: June 2020

Approaches to Open Innovation (I)

Apart from Challenge Driven Innovation and the social media approach, there are a number of case studies where Open Innovation has been carried out in different ways.

Maximize Your Social Media Exposure: A Mini Case Study

Social media marketing may appear to be simple to the eyes of many entrepreneurs, but an optimum and effective social media strategy entails many complexities that need to be well understood. This article features a case study that illustrates on how a social media strategy needs to be designed and executed to attain optimum results.

Tourism trends 2020 (VI)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Open innovation through social media (II)

Beyond the possible outcomes explained in the previous article on the social media approach to Open Innovation, it is necessary to specify how to make it work. This article presents some approaches on how to operate social media for Open Innovation purposes.