Month: April 2020

Tourism trends 2020 (V)

There are many trends shaping the travel industry at present, and so should be taken into account in the destinations and business strategy design.

Challenge Driven Innovation

Open Innovation may be carried out in different ways, depending on the goals and the resources which are available. There are two main approaches: Challenge Driven Innovation and social media, although other examples are also presented here.

The art of persuading prospect tourists to visit our destination

Marketing has traditionally been rather focused on unidirectional communication, with little listening beyond marketing research or conversations in the sales meetings. As long as the competition is fiercer than ever, and the market audience is overwhelmed with thousands of marketing messages every day, it is necessary to make this strategy evolve towards a more interactive communication that works on persuasion and tailoring the conversation.