Off-season travel

Due to many different reasons, more and more travelers decide to take their holidays off-season. For instance, millennials with low salaries decide to travel when it is more affordable, also for short periods in most cases. Other cases are more frequent like business travelers adding a few leisure days after a business trip in the same destination or nearby. Sometimes, these types of holidays do not even mean a full disconnection, as they still check the emails and follow up with their job issues. However, this lets them relax a little bit and view things from a different perspective, something very convenient sometimes.

Another reason to choose off-season traveling is avoiding the crowds. Actually off-season is in many ways the best possible value for money, as long as the holiday is not only cheaper, but it is also much more enjoyable and relaxed due to the little tourist flows. Such a relaxed atmosphere lets travelers enjoy more immersive experiences.

In some cases, off-season periods allow the visitors to enjoy some tourist sites at their best due to specific weather conditions that take place in a certain period of the year. This is the case of Bolivia’s Salar de Uyuni salt flats during the rainy season, when the magical sight of the pans coated in water are reflecting the surrounding landscapes, making it an amazing experience. The same happens with the rice terraces in many countries of South East Asia during the rainy season during the early hours of the sunrise and the sunset, where the colorful lights of the sky are reflected on the terraces.

Source: , Sunvil Latin America


One of the consequences of overtourism is undertourism, which consists mainly of traveling to second or third tier destinations. Escaping the mass tourism flows is the main motivation of “undertourists”, who are eager to discover new sites off the beaten track in order to enjoy an immersive experience in a destination which is not yet spoiled by the tourism business.

This new trend is also closely related to the growing concern about the impacts of the tourism activity in the environment, as many travelers consider visiting off-the-beaten track destinations as their contribution to reduce overtourism and therefore diminish the negative impacts of their holidays in the destination. According to, about 54% of global travelers want to contribute in reducing over-tourism, and 51% would change to a lesser known but similar destination if that meant reducing their negative impacts on the environment.

A specific trend within Undertourism is “second-city travel”, related to city tourism destinations that offer similar experiences as the most renowned, but far away from the crowds. About 60% of the global travelers would like to be advised on second tier destinations with similar attractions as the renowned ones. This is a great source of opportunities for developing many destinations that have been overshadowed by their famous neighbor destinations in the current overtourism situation.

Source: Original Travel

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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