Open Innovation encompasses a myriad of different approaches, but is also often confused with other innovation- related terms. Furthermore, there are many specific concepts related to Open Innovation which must be defined precisely in order to properly understand some of the coming explanations.
The online marketing of a DMC (incoming travel agency or similar) can adapt many ideas from other industries to design a sales funnel that gets and engages leads in the smartest possible way, mainly through offering Travel Guides. This article explains what to take into account when integrating Travel Guides within your marketing strategy.
The travel market is becoming increasingly competitive. In order to survive and thrive, destinations need to be continuously improved and be innovative. Open Innovation has proved to be a very successful innovation strategy approach in many industries, and could also be used in the tourism industry.