Travelers bringing pets with them on holiday

According to, 42% of pet owners worldwide are likely to choose their holiday destination based on whether they can take their pet or not, and are willing to pay extra in 49% of the cases for pet allowance and pet-friendly services. The booking platform has witnessed a significant increase in pet-friendly facilities. Many of these even say that their pet is as important to them as their children, so the “pet issue” really needs to be considered seriously when rethinking the facilities service portfolio to accommodate what it seems to be pet-centric holidays in many cases.

Pet-friendly services may consist of complementary dog day beds, pet amenities, dedicated room service, or even pet spas. Other more conventional services such as urgent veterinary service, pet hairdressing service or pet walking service should not be disregarded. Beyond that, your in-depth knowledge about pets’ needs and your imagination is what may set your facility apart in attracting all those customers willing to provide a five-star experience to their pets. It seems to be a really worthy business.


Cash Free Travel

One of the traditional sources of discomfort and insecurity for travellers is having to use foreign currency, because of the lack of familiarity with the coins and notes, and the consequent fears of being tricked/cheated with the change given by retailers or service suppliers, or getting an abusive exchange rate. Needless to say, cashless solutions are far more convenient, and so a whole new range of cashless paying platforms are popping up so as to make our travelling experience safer and more comfortable.

Revolut is an app that lets the traveller change currencies and use virtual cards to book all sort of services just by simply tapping your card – or phone. Some countries like Sweden and China are pioneering the use of cash-free applications, and setting the path for others to follow sooner than later. The case of Chinese travellers is actually likely to become one of the main drivers of cash-free systems adoption in overseas destinations, as the Chinese outbound market is by far the fastest growing not only in terms of tourists, but also in terms of average expenditure. In China there are already two payment systems leading the cash-free revolution: WeChat Pay (900 million users) and AliPay (500 million users). Even Chinese street performers hold up cards printed with QR codes to receive payments via either cash free payment platform. It’s time to become cash-free friendly!

The coming range of cash-free systems will encompass payments via smart devices (phones, watches), contactless cards, biometrics and cryptocurrencies such as Bitcoin, Ethereum or Litecoin. At present, it is already possible to book accommodation in more than 450.000 hotels with cryptocurrency through the Tripio platform. In the case of Sweden, most services are turning from cash to cash-free payment only  ̶  99% of the payment value is already cashless; and up to 4000 Swedes have had a microchip implanted under their skin to make contactless payments.

 [Sources: 2018 stats from Business Insider, Loup Ventures, BBC, Globetrender,]

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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