Month: February 2020

Tourism trends 2020 (III)

There are many trends shaping the travel industry that should be taken into account by travel marketers to properly reorient their product development.

Create Great Tourism Marketing Content that Works for your Business

Even if I am always stressing the importance of storytelling as the key marketing strategy for destinations, tourism marketing content needs to go beyond stories, to offer all the information that prospect visitors may need to know when planning their trip, and also during their stay, among other considerations. This article explains all the variables to take into account for an effective content marketing strategy.