Month: July 2019

The marketing power of doing good

The power of doing good is also the power of creating a good reputation, and thus to create the virtuous circle of economic development. Simon Anholt’s TED Talk explains it well through his “Good Country Index” presentation.

Pinterest’s Promoted Pins Add Value for Tourism Marketing

Social media is the new marketing, but within social media, marketing strategies and tactics evolve faster than ever before. This article shows how to take advantage of one of Pinterest interesting features for marketing destinations

Brilliant experiential marketing for Art Museums

Art Museums are many times unique cultural assets, although they do not attract as many visits as they could if potential visitors understood well the historical background where they were created, and therefore could enjoy it like a story.