Month: May 2019

Envisioning Mixed Reality in tourism destinations

Mixed reality is the ultimate technology to help us envision how an old heritage site used to look like and experience how life used to be in its golden times. This is the best approach to what a “Time Machine” would let us experience in such kind of settings

Characteristics of a Successful Online Marketing Campaign

We have talked a lot about the creation of stories to deliver throughout the potential stakeholder system, but to do so we need to know the key success factors of online marketing campaigns. This article provides us with the essential clues to do so.

Envisioning Alternate Reality Games for marketing destinations

Alternate Reality games have been spreading worldwide since earlier than a decade ago. They are a very interesting phenomenon to use both as a marketing strategy, as a marketing product and as a strategy to attract and engage contributors to tackle social and environmental challenges in the destinations.