Month: March 2019

Visitor Experiences are Still Job #1. Only More so!

Marketing digitalization has made strategy more complex than ever, but the key difference is that destination brands are controlled by the market and no longer just by the brand managers and therefore must concentrate their efforts in delivering the promised experience

The ‘Trashtag Challenge’, the new viral challenge that is cleaning beaches all over the world

The Trashtag challenge is a fantastic case study to show how the social media can connect with the worldwide audience and move them to take action in relation to environmental challenges.

7 Components of a Great Integrated Marketing Program

Marketing is nowadays more complex than ever, and so designing a comprehensive strategy that encompasses all possible communication channels and stakeholders requires deep know-how and expertise. This article synthesizes the key success factors to make it happen.

The Tipping Point’s theory for expanding destinations 3.0 (IV)

This last article of the Tipping Point series summarizes the theory, explaining also the diffusion model to better understand the target audience in every phase of the strategy development