Month: February 2019

Fifteen Common Place Branding Pitfalls and How to Avoid Them

Branding strategy implementation has to face many unexpected challenges. This article lists many of these issues, to be taken into account for a better planning and a successful implementation.

The Tipping Point’s theory for expanding destinations 3.0 (III)

One of the most interesting key factors to generate social epidemics is the power of context. This article explains how our environment may condition our behavior and decision making.

The Importance of Measuring Tourism Impacts

Destinations 3.0 are triple-bottommed-line models, not only envirnomental and financial indicators are measured, but also social impacts are considered. This article explains some of the key benefits of sustainability monitoring to better understand why it is done.

The Tipping Point’s theory for expanding destinations 3.0 (II)

Needless to say that social epidemics is a concept close to that of virality, used for content marketing strategy. That brings us back to the storytelling techniques, which are an essential part of any strategy intending to trigger a social epidemic