Month: September 2018

Environmental Indicators in Measuring Tourism Impacts

As explained in previous posts, tracking environmental impacts is one of the main activities required to ensure the sustainable development. This article presents a list of key indicators which should never be overlooked.

Leadership development process for culture change

As we have already understood in previous articles, culture changes needs advanced leadership development. This article focuses on the method to make it possible.

Welcome to the Experience Economy

As explained in many articles about storytelling, marketing is about building relationships with people, and so the deeper is the relationship the more loyal is likely to be the customer. This article explains how brand experiences are the key to effective marketing

Harvard’s tips about culture change

Beyond Kotter’s and BCG models for culture change, Harvard provides us with many tips on how to thrive with the culture change process