For storytellers, digital is the biggest candy shop ever created. It enables stories to be told in fantastic new ways that combine a variety of media including written word, images, video, and even games…all at the same time. Of course, it took a while for the technology to get to a point where that was possible (i.e., HTML 5, javascript, parallax and responsive design, etc.) but we are finally beginning to see what the future of storytelling might become.

Snow Fall: The Avalanche at Tunnel Creek is an immersive story experience using a variety of different media simultaneously to provide a multi-sensory digital experience.

This is a different approach than Transmedia Storytelling. Rather than spreading story elements (in different media/experiences) across platforms, this approach combines them all into a single experience which is, by nature, cross platform.

You can experience the story for yourself at: http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek

This blogpost is from   www.rethinkeverythingblog.com/2017/10/08/a-glimpse-into-the-future-of-storytelling/

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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