Month: August 2018

A Glimpse Into the Future of Storytelling

Digital technologies have leveraged the power of storytelling to the utmost. After having extensively talked about Transmedia Storytelling, here comes a new approach on how to combine digital technology for storytelling

BCG model of culture change (II)

Culture change implementation is as much challenging as interesting to learn about: this article explains the key factors for successful culture change implementation

The 9 “C”s of Awesome Storytelling

A lot has been said about storytelling, but there’s always something new to learn, especially when the concept is explained from a different approach

BCG model of culture change (I)

There are many reputable scholars, consulting and academic organizations dedicated to research about culture change. One of them is Boston Consulting Group and this article explains their view on the culture change process

Storytelling for Marketers: Connecting the Dots

After all the posts about storytelling, it’s time to summarize all the key ideas on how to use it for business marketing

The Economic Impact of Tourism Development

Tourism used to be regarded as a secondary sector to care about, but figures state it very clearly: is the number 1 export business worldwide, and moreover is the key business sector for most developing economies

When is the Right Time to Rebrand a City?

Branding, as well as all other marketing aspects, needs to be renewed from time to time, mainly according to the society’s and destination evolution, to motivate existing and new demand, etc. However, some times, destinations need repositioning. This article explains the difference

Ferran Adrià + Cirque du Soleil: a creative collision brings a paradigm shift in entertainment and cuisine

When geniuses cooperate, innovation is more than likely to burst. Here there is an example of how this happens in creating a new concept of entertainment

What is Pervasive Entertainment?

Storytelling for marketing purposes may end up being an entertainment itself. That is called Pervasive entertainment and could work not only as a marketing strategy but also as a parallel or integrated business to the destination’s tourism business