Following with the explanation of The Leadership Circle Profile’s 4 levels of leadership, hereby are presented the two most interesting and necessary leadership levels for culture change as well as for the development of destinations 3.0: Creative leadership and Integral leadership.

Creative leadership. In the transition to the Creative Mind, the leader opens the mind by leaving old assumptions behind and exploring the inner self in search of a more authentic identity in connection with the soul. In this stage, leaders analyze the values they are willing to stand for and reflect upon the purposes they want to strive for, depicting a new vision of who they want to become and how they want to contribute to achieve these purposes with their leadership. The definition of the new self is configured from the inside out. In this stage, action is no longer driven by the social standards but by a sense of inner purpose, developing creativity, feeling more freedom and motivated by fulfillment rather than for appreciation.

The Creative leader is driven by self-expression and cooperation, encouraging others to follow the same development path, developing new and better leaders within the organization. This leadership style is characterized by many new competencies, classified into five categories:

  • Achieving, the ability to envision and attain results
  • Systems awareness, the capability to design organizational systems for higher performance
  • Authenticity, the willingness to act with integrity to tell the truth even when it is risky
  • Self-Awareness, balance, composure, emotional intelligence, and ongoing development
  • Relating, the capability to relate well to others, build teams, collaborate, and develop people.

The Creative stage is the first level –within the TLCP framework- from which it is possible to create lean, engaged, innovative, visionary, high-fulfillment organizations and to transform the culture in accordance with the new challenges of the XXI century.

This type of leader is mainly focused on developing new leaders by depicting the vision, engaging others and making them realize how the vision also sets their path to fulfillment, and empowering them to cooperate to achieve their common purposes.

Integral leadership. The stage beyond the Creative mind aspires to be a servant of the whole stakeholder system by working on a vision that goes beyond the interests of the organization, to create positive impacts also for the outside stakeholders and caring for the community’s common good to the largest extent. This type of leader develops the ability to tackle complex systemic challenges that require a great deal of listening, dialogue, reflection and vision for the development of complex and integrative solutions. Only 5% of leaders reach this stage, which accounts for the best performance score of all, around the 90th percentile. This can only be achieved through the development of a higher consciousness capable of envisioning larger and more complex systems where to develop multiple synergies.

The intended legacy of this kind of leader is a mission driven organization connected to society in order to address many of its concerns related to the environment and social challenges such as poverty alleviation. This is a leadership style designed for advancing towards global sustainability and common good. It is therefore the best possible leadership for developing destinations towards the vision of Tourism 3.0.

This blog post is from the Whitepaper “Building a culture of collaboration and innovation”, freely downloadable in this weblog. You may check the Whitepaper’s references to know the sources used for its elaboration.

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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