Marketing is not only about satisfying the clients’ needs, it is essentially about connecting the business with the market, with people, and stories are the best way to establish such connection
Marketing planning is an exciting but complex challenge in most cases. This article summarizes the process in 4 steps, highlighting the importance and procedure of KPI monitoring, too often overlooked!
Standing out in the digital media among all content is -needless to say- a challenge that few professionals truly manage to succeed in. This article explains 3 tactics to hook your readers’ attention and awake interest in following you in subsequent chapters or stories
Some marketers still believe that listing and explaining the outstanding features or attractions is everything when marketing a destination. However, the truth is that feelings and emotions are not only what tourists are looking for, but also the key to influence their decision making.
The two leadership stages prepared for leading change are the Creative and Integrative. This article explains briefly what do they consist of
To understand how leaders can drive culture change it is first necessary to understand how leaders develop the capability to do so. This article introduces The Leadership Circle Profile framework on leadership development to help you understand so.
A lot has been written about the new sharing economy business models, also labelled as collaborative tourism models. However, despite some innovative aspects of the models, it is interesting to reflect about all the building blocks of the models, so to see to what extent are these models really innovative