The best way to plan the culture change you need to implement is to craft a Case for Change. This article explains briefly what it consists of.
Culture change starts by raising awareness and persuading on the need for the change. This is done by crafting a vision for change
Internet marketing accounts for the bulk of the marketing efforts in the tourism industry. However, this efforts are truly successful only in some cases. This article showcases an example on how online marketing can be truly effective for a destination.
Transforming a conventional destination into the Tourism 3.0 approach is no easy challenge. One of the key factors for success will be building a culture of collaboration and innovation. This is the first of a series of articles explaining briefly all the key issues of the culture change process.