This article is written by Bill Baker, Chief Strategist at Total Destination Marketing, author, speaker, and blogger at “Small City Branding around the world”
The role of PlaceBrandObserver.com is to build bridges between place branding thinkers, shakers and doers, and to provide useful information, research insights and examples of credible, authentic place brands and responsible, sustainable branding, promotion and positioning of cities, regions, countries, nations, and destinations. In a nutshell they’re a great source of information on place branding. They make an annual list with books recommended by place brand experts in PBO interviews.
The books they listed are:
Top 1: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Edited by Mihalis Kavaratzis, Gary Warnaby, Gregory Ashworth (2014, Springer)
Top 2: Nation Branding, Concepts, Issue and Practice, Edited by Keith Dinnie (2nd Edition, 2015, Routledge)
Top 3: Destination Branding for Small Cities, By Bill Baker (2012, Creative Leap Books)
Top 4: Places: Identity, Image and Reputation, by Simon Anholt (2009, Palgrave MacMillan)
Top 5: Marketing Places, By Philip Kotler, Ronald Haider, Irving Rein (2002, Free Press)
Article reposted with permission from http://citybranding.typepad.com/
