This case study showcases how not only execution but also tourism development planning requires strong contribution and engagement by local stakeholders. Without a good understanding of the local reality, planning is rather unlikely to be successful.
This is the fourth and final part of this series reviewing how your city can avoid being a bland imitation of other places. This post includes a series of considerations to draft a tourism development strategy for cities that have never been successfully marketed as destinations.
Beyond the advantage for tourism development, caring about the city’s image and landscaping also has many benefits for other sectors of the economy, so long as it gains an advantage at gaining talent and therefore also further investments.
Many towns which have never focused their attention on the tourism industry are now trying to define their identity to build their destination brand. This challenge requires a thorough process to follow.
Tourism development and conservation of the natural heritage have been and are still regarded as rather incompatible concepts. This article explains why this is not necessarily true: it is actually possible to create synergies between them in a destination.
Storytelling has proved to be the most effective marketing strategy to attract and engage costumers. The digital era is now reviving it adapting the core concepts to the new technological environment.