Month: February 2018

4 Benefits that Sustainable Tourism Development Ensures for Cuba

Cuba tourism industry is a good case study to showcase what sustainable tourism development can do for a destination beyond its tourism industry. This article explains it well.

How Has Digital Changed Destination Touchpoints?

The digitalization of marketing is for destinations -as for most brands- a major challenge, not for the new technologies integration, but for the increased complexity and exposure of its blueprint, the touching points between the brand value and its customers.

Six Models to Link Tourism to Conservation (II)

Following with a previous post, Solimar’s research provides many interesting insights on sustainable tourism.

Destination Marketing for Voluntourism

Voluntourism is one of the key concepts within the destination 3.0 system. However, attracting these type of travelers requires different marketing strategies, which you can find explained in this article.

Disney “Commandments” = Great Learning for Cities and Downtowns

Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney

Six Models that Link Tourism to Conservation, (I)

Environmental sustainability and tourism development have always been regarded as incompatible or at least difficult to integrate in practice. This article explains a few strategies that have proven to be effective in both directions.