The digitalization of marketing is for destinations -as for most brands- a major challenge, not for the new technologies integration, but for the increased complexity and exposure of its blueprint, the touching points between the brand value and its customers.
Disney once disrupted the tourism industry with its development of Theme Parks, and many others followed. However Disney best practices in destination development are not only useful for Theme Parks. Traditional destinations have a lot to learn. This article summarizes 10 key lessons on destination development by Disney
Environmental sustainability and tourism development have always been regarded as incompatible or at least difficult to integrate in practice. This article explains a few strategies that have proven to be effective in both directions.