So long as the destination brand promise is delivered through each of its service business and local population, a successful brand delivery requires not only convincing all local stakeholders to buy in but also to make them collaborate
Beyond the first boom of ecotourism and sustainable tourism by the end of the last century, a new focus is necessary to keep on achieving the goals for which it was conceived.
Branding and marketing are key concepts which are too often mistakenly used interchangeably. This article is to clear doubts about each of these concepts.
While it is usually said that tourism activity is a threat to the conservation of environmentally fragile areas, the truth is that these areas rely on tourism as the main source of revenue, and that it does not pose any threat when it is properly managed.
So long as the tourism industry landscape and marketing trends evolve, DMO development has to adjust necessarily to this changing environment. This article is about a book on DMO design, development and management.