The business planning theory is somehow applicable to all sectors. However, when planning a tourism business it is necessary to bear in mind all the specific characteristics of this industry.
Among the various elements that convey the values and attributes of a brand, the tagline is probably the most explicit and direct. But crafting an attractive tagline for a destination requires to consider some important reflections and rules
Museums are the kind of tourism attractions that are not only to entertain but also to educate: they provide edutainment experiences. Many new technological breakthroughs help in enhancing these experiences