Collaborative innovation is always a challenge. However, when innovation teams are spread out geographically, virtual collaboration becomes the only solution. This entails a new collaborative approach.
Any brand is defined by a central identity and a bunch of values that characterize its personality. These values convey certain emotions to the client, and are ultimately a very important factor in the decision making process.
Special interest travel considered as a segment is probably among the most appealing for any destination, not only for its growth and its expenditure, but also for the tourist profile and the contribution to the destination’s sustainable development
Empowering the local community to participate in the decision making of the destination’s development is not only a smart way to leverage the collective intelligence but also to commit the locals in the tourism business, as they are actually a very important factor in its success
The raise of collaborative platforms is going beyond accommodation or transport sharing, to boost tourism experiences with locals such as sightseeing, dinning in private homes, etc.