Are you a human e-leader? Europe is working to develop more professional profiles that improve their competitiveness and productivity over the long term, focusing on developing attitudes and skills related to humanism, competitiveness and innovation.

Based on a research survey carried out in 2012 by IDC and INSEAD for the European Commission’s Directorate General Enterprise and Industry, named “e-Skills for Competitiveness and Innovation”, it works to visualize the future scenarios that we are likely to face and the challenges that we are likely to tackle.

The focus is on developing social and personal skills, as well as technical and business entrepreneurship capacities in an ongoing way, thus to make human e-leaders. The report explains that Europe has to take advantage of the opportunities in fields such as innovation, new technologies and emerging markets, new ways of managing productivity, etc. without stopping growth.

At present, digital economy makes it obvious that investing in ICT is necessary. However, it is also necessary to have human resources up to date with training to manage and optimally leverage these technologies. Managers, entrepreneurs, and business executives must have e-competences to grow, export and be connected to the global digital markets. In a digital economy, e-leadership skills are essential. —Michel Catinat, Head of Unit “Key Enabling Technologies and ICT” at DG Enterprise and Industry, European Commission.

Taking this reflection and the survey results to the tourism industry I foresee that we have to develop a strategy, skills and tools with the digital component in the center, connected to each of these concepts. The tourism industry, through its destination managers such as DMOs and businesses should lead the digital tourism development. This industry, more than ever before, needs e-leaders to orient the good practices of the industry as long as it grows rapidly and is sensitive to all changes and advancements in digitalization.

Digital tourism needs to generate a human resources solid base ready for the digital era, who are not only technically competent but also skilled for human relations through the social networks. At the same time, it is necessary to develop adequate profiles, retain them to let them consolidate their expertise and let them co-create with each other.

According to the mentioned survey, the demand for positions with technological skills will gain importance, and they will be hunted for medium and top managing positions, rather than in supporting and operational levels. E-leaders are expected to be the main drivers of productivity, and so the quantity and quality of those e-leaders is a key asset for an economy to compete.

Nowadays we all try to do more with lesser resources, by reinventing ourselves, the organizational structures, the business model and the strategy we develop to compete. Are we going to be capable of managing and leading teams while mastering the new technological systems to meet both the local and the global demands?

The survey also summarizes the main differences between leaders and bosses considering several issues related to the digital field:

BOSS E-LEADER
The boss manages The leader innovates and starts up
The boss maintains The leader develops
The boss focuses on systems and structures The leader focuses on people
The boss relies on control The leader inspires confidence
The boss asks why and when The leader asks what and for what
The boss does things well The leader does the right thing

If we look at the right hand side column, we can see words such as inspire, develop, people, confidence, etc. The difference is mainly that the words referring to e-leaders are to humanize the relationships between the different levels of the hierarchy.

This blogpost is from  http://www.visionesdelturismo.es/turismo-digital/

Posted by Jordi Pera

Jordi Pera is an economist passionate about tourism, strategy, marketing, sustainability, business modelling and open innovation. He has international experience in marketing, intelligence research, strategy planning, business model innovation and lecturing, having developed most of his career in the tourism industry. Jordi is keen on tackling innovation and strategy challenges that require imagination, entail thoughtful analysis and are to be solved with creative solutions.

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