Month: August 2017

Teaming up with customers & fans to co-innovate

As introduced when talking about co-creation and open innovation in destinations 3.0, some institutions in the entertainment industry are already leveraging their enthusiast customers or fans’ creativity and knowledge to innovate. This example shows how co-creation workshops are carried out in this industry.

Presidential Innovation Fellows: Co-innovating with (We) the People

Open innovation and crowdsourcing are in the spotlight due to its impact on the technology based industries. However, they are also applicable to many other fields, even the public governance, as the White House was doing under Barack Obama’s presidency.

Co-Innovation will be a new growth path for companies, Singapore considered

Collaborative innovation is not only about co-creation between private stakeholders, but also a concept to be applied to the public sector in terms of public&private partnership. This is actually what the Government of Singapore is doing

UNICEF looks “out there” for co-innovation to solve its challenges

Open innovation to tackle challenges for the greater good is at the core of Tourism 3.0. UNICEF sets a good example to follow with its program CauseTech

BCG six rules for managing complexity come down to one: make cooperation happen

The increasing complexity of the challenges in the various industries nowadays sets new threats and opportunities. Managing complexity in the appropriate way may become a source of competitive advantage. BCG sets the key rules to make it happen

A fresh outlook to public-private sectors relationship where a Co- mindset is key

The financial crisis has accelerated a mindset shift in both public and private sector leaders, in accordance with the aforementioned trend of integrating a mission to tackle social issues within the corporate strategies

Storytelling marketing for the Santiago Way’s pilgrimage

The Santiago Way is a great example to illustrate how life-changing experiences inspire successful storytelling. You have to live it to understand!

Business ecosystems come of age

As explained in previous posts, Marketing 3.0 envisions the development of innovation ecosystems where businesses find like-minded partners to develop innovative projects with. This articles explains the concept in further detail.

Case study: Trip4real. Tourism experience collaborative business model

The collaborative economy has been flourishing in the tourism industry through many well known platforms such as Airbnb or Uber, but Trip4real reaches the core of the industry by developing a platform where locals market their experiences to the travellers, just as explained in the destination models 3.0