Month: July 2017

Small local brands: You either collaborate or you’ll be intermediated

As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.

Co-ideation with employees, a first step for a much needed mindset and culture change

Parallel to outsourced open innovation there is innovation open to all members of the organization, also called co-innovation or co-ideation with employees, to leverage their knowledge about the business and the organisation’s weaknesses and strengths

Why is it necessary to create a collaborative culture?

When shifting from one model to another, it is not only the model’s building blocks that change, not just the system, or the rules, but also the behaviors and the values that guide people in their interactions with each other towards a more collaborative culture

Seven habits for a highly successful Co-initiative

In building collaborative business models and promoting collaborative innovation initiatives, there are certain rules that should not be disregarded

Controlling service quality through customer reviews

Internet facilitates interaction between service suppliers, customers and other value chain agents, namely regarding the service quality reviews, but up to what extent can the online reviews be considered a reliable information?

Co-creating experiences in cooperation with Airbnb

Co-branding agreements are usually a good marketing deal, but Airbnb has gone a step forward in partnering with major iconic brands to promote its services

Innovating in a religious center to create life-changing experiences

Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.

Key strategies to address Barcelona’s tourism challenges

Barcelona in one of the many case studies of mature destinations which have to rethink their tourism model to accommodate the new reality, tackle its challenges and ensure the sustainability of the tourism development

Typical challenges in mature destinations (II)

Clustering strategy, along with other specific strategies may address most of the challenges that mature destinations usually have to face.