As seen in the 5 Competitive Forces model small businesses and brands are likely to be victims of large wholesalers’ negotiation power, for it is a smart move to build marketing platforms in cooperation with other small businesses to market themselves directly to the final customer. This case study illustrates on of the key concepts of Tourism 3.0, but in the retail business.
Parallel to outsourced open innovation there is innovation open to all members of the organization, also called co-innovation or co-ideation with employees, to leverage their knowledge about the business and the organisation’s weaknesses and strengths
When shifting from one model to another, it is not only the model’s building blocks that change, not just the system, or the rules, but also the behaviors and the values that guide people in their interactions with each other towards a more collaborative culture
In building collaborative business models and promoting collaborative innovation initiatives, there are certain rules that should not be disregarded
Internet facilitates interaction between service suppliers, customers and other value chain agents, namely regarding the service quality reviews, but up to what extent can the online reviews be considered a reliable information?
Some institutions created with a very specific purpose manage to reinvent themselves to attract new target segments, by integrating and merging practices from different cultural backgrounds. This is a perfect example on how to do so.